#33- When Bollywood Saw Tomorrow | SRK Film & 2025's Hidden Truth

0:01 Moving from Crowdsource wisdom and excess of voices, opinion

0:10 experts, No one else really. Speaking of collective delusion,

0:17 mob mentality and heard behavior.

0:23 Who is serving you? What?

0:28 Why? What works and what doesn't to

0:34 get you to eat it up. Dessert.

0:40 A dopamine baby rage bait. Word of the year was it.

0:49 That's crazy. That's crazy that it should be

0:55 too this past year. Why though?

1:01 You know your girl Amy was chomping at the bit with that

1:07 one. Why?

1:11 How did we end up here? Word of the year, Why are we

1:20 here? Why does it work?

1:27 You know, like illicit substances.

1:33 Why are we so addicted? But just a little, just another

1:39 hit, just a little dopamine social media rage bait?

1:48 Will it ever be enough? Will we soon have clinics,

1:55 programs and addiction Centers for social media?

2:02 For clicks, for likes, for shares, for for rage, rage,

2:15 bait, recovery? Oh, why are we all so itching?

2:24 Itching, itching to get so, so angry?

2:34 What does this substance do to our brain?

2:43 The scans, The brain scans. Neuroimaging.

2:49 You've seen it. You know the drill.

2:52 Can you picture it now? This is your brain and this is

2:58 your brain on rage bait lit up like a Christmas tree high out

3:07 of your mind and easy. Oops, did I just say that?

3:17 MMM wow. You know how we all are in an

3:25 altered state high. It could be alcohol, it could be

3:33 other substances, it could be a lot of things.

3:39 But suggestible is suggestible and makes us vulnerable.

3:49 Vulnerable to suggestion. Easy.

3:55 More easily manipulated. Easy.

4:01 More easy to control. Easy.

4:08 Something no one really wants to be, right?

4:15 Pretty dangerous if you ask me. I mean, shall we talk about

4:20 consent? Probably not.

4:24 Here's the thing. We are all entitled to our own

4:29 choices, to live our own lives, to have our own chosen vices and

4:36 any consequences for or from our choices or chosen lives or vices

4:46 live. Who is who to tell who half the

4:52 time anyway. But we should know what we are

4:59 ingesting and how it will affect us and our choices.

5:07 Pretty basic doll. You know your girl Amy isn't

5:13 gonna say nothing when others are walking around without

5:21 clothes thinking they are wearing head to toe Gucci when

5:28 all they got going on is just head to toe.

5:34 That's it. See something, say something.

5:40 Either way, we all know I'm going to say something.

5:46 No, Ember's new Klaus Nikki going on here, Kay.

5:52 Speaking of vices and maybe even junk food, I'm gonna borrow from

6:00 my silly reality TV fun you all know I have here.

6:06 Love that stuff. Borrow now from Sutton Straki of

6:12 The Real Housewives of Beverly Hills here, when I say her viral

6:21 catch phrase name em, let's name em or name them or name it.

6:36 Let's name what rage bait actually is, OK?

6:45 Ridiculous. Oversized Real Housewives of

6:50 diva fashion sunglasses off. Nena from Yijuwani.

6:58 Hey Duwanis adorable and stylish.

7:03 Serious, Serious Glasses on. Oxford defines rage bait as

7:16 online content deliberately designed to illicit anger or

7:24 outrage by being frustrating, provocative or offensive,

7:31 typically posted in order to increase traffic to or

7:37 engagement with a particular web page or social media content.

7:45 Oh, and like we said, usage of the term tripled in the past

7:52 year and it was chosen as Oxford's 2025 Word of the Year

8:03 because it captures how central anger driven engagement has

8:11 become to online culture. Oh, I felt that part in my

8:17 bones. A resonance of recognition of

8:23 what is now so familiar. A shiver down my spine of what

8:31 that really means and says about where we are in the gut punch,

8:41 because that is kind of what rage bait does to us.

8:47 I mean, and certainly one way to get attention, punch you

8:54 basically in the gut, right? Good though anger driven, you

9:05 see, you see who is driving the bus?

9:12 Does anger have a well established history of being a

9:21 good driver? News coverage explains that rage

9:29 bait is the internet's most effective hook.

9:36 Content that makes people furious tends to get more

9:40 comments, shares, and time on site.

9:44 Suddenly I smell dead fish. Something stinks here.

9:52 Is it all of us fish getting hooked, sitting out rotting in

9:59 the heat? The anger heat after we took the

10:04 bait on the hook and got tricked and captured by fish hooks

10:14 baiting us? Hmm that reminds me not a fish

10:22 but of bananas. Actually have eaten bananas and

10:32 cute pick up lines. SRK Zuri a boy a girl publicized

10:47 lucrative execution. You know, just your typical

10:53 scenario. Typical story of boy meets girl,

11:00 boy likes girl, boy is expected to turn violence into a product,

11:11 insight outrage to serve power, use real people as props,

11:21 manufacture outrage, emotionally manipulate people, and create

11:29 spectacle to grab attention and control people.

11:36 They've seen it a million times, right?

11:39 It's how your parents met, right?

11:40 Same old, same old. Commonplace as all get out.

11:46 Simple and typical relational and romantic love story trope.

11:53 Over done. Chick flick.

11:55 Yeah. Yan Yan, Yan.

12:00 Boring. More like a yow.

12:05 More like a yow fear BI dil hai Hindustani is almost a pre

12:16 social media lesson in rage Bay. No, I mean in the film.

12:24 TV news behaves like an analog version of today's social media

12:31 platforms. The channel sensationalized

12:35 riots, murder and a public hanging to boost ratings,

12:40 framing events to maximize shock and emotional reaction.

12:49 Rather than understanding Mohan's execution is literally

12:56 turned into a sponsored shell. He's forced to wear a shirt

13:03 covered in brand logos. As if his death were a live

13:11 event to sell around. Recent research.

13:19 You know, I love research. Explains why this strategy is so

13:28 powerful. I mean, outrage does get more

13:34 likes and shares. Large Twitter rack studies show

13:39 that expressions of moral outrage get more positive

13:45 feedback, likes, shares than neutral content.

13:50 And then this reinforcement makes people post more outrage

13:56 over time. Hmm social learning also

14:03 matters. People adjust their tone to

14:07 match the norms of their network.

14:12 Yikes and so true. You can't deny it.

14:17 It's crazy how that is. It's like code switching too.

14:23 We all do it. I don't know about you, but you

14:29 can tell where I've been sometimes or who I am with or

14:34 what I am doing if you know me well by the change in my accent

14:41 or slang depending. Just me.

14:45 So because of this social learning, people adjust their

14:53 tone to match the norms of their network.

14:57 So in spaces where outrage is common, it becomes the normal

15:05 way to speak. Totally been there.

15:11 Interesting indeed, 'cause misinformation exploits outrage.

15:18 Uh oh, not exploitation again so soon.

15:25 Experimental work finds that misinformation often spread by

15:32 piggybacking on anger. Suddenly I'm angry at anger.

15:45 This is just not good, friend. Misinformation is easier to

15:52 spread with the use of anger as a tool.

15:54 Anger as a tool, misinformation. You see this?

16:00 We don't want this. We don't love this.

16:04 We don't need this false or misleading pose.

16:13 The trigger moral outrage travel faster and further across

16:21 platforms so platforms reward the same behavior as well.

16:30 Oh my fear Be Dil Hai Hindustani critiques using emotional shock

16:45 and moral anger to pull people in and keep them there.

16:52 The film's critics know that it is a quote dark satire of media

17:00 manipulation and political corruption.

17:05 UN quote where outrage is deliberately manufactured to

17:11 stare at the crowd. So at the time, TV media, not

17:19 social media, right? Media manipulation using

17:25 manufactured outrage to deliberately steer the crowd.

17:34 Interesting here TV is the one stocking outrage for ratings,

17:42 not platforms with algorithms. This is clearly a thing.

17:52 Is it here to stay? How long has it been here?

17:58 Did it I relieve, subside, shrink?

18:03 Can we control this growing blaze of rage taking over?

18:15 Bigger than ever, angrier than ever, more profitable and

18:20 manipulative than ever? Creators and outlets

18:25 intentionally provocative, divisive material.

18:31 Posts to trigger trigger in general, trigger rage, trigger

18:39 actions, trigger likes, dislikes, comments, shares,

18:44 repost, you name it. We named them.

18:51 We did name it, remember? The thing is though, we got to

18:58 also remind ourselves. Although it is clear crowds can

19:05 be steered by controlled anger, we saw how the same public that

19:14 is whipped into a riot can, once shown the truth on live TV,

19:21 mobilize to stop the execution and confront politicians online.

19:30 Outrage can fuel harassment. Oh yes, pylons.

19:37 Mm hmm. Or misinformation campaigns.

19:42 We see it, we know it, but it can also be redirected toward

19:50 maybe solidarity and real accountability when deeper

19:58 reporting and context breakthrough.

20:04 Which reminds me, I'm not done here.

20:11 I want to go deeper in this web. Hopefully I can get back out.

20:21 Yeah, with me.